Our Process   

0

Bedrock of Everything

All enduring enterprise are grounded in a sense of purpose with a defined vision and a mission based on identified values. Without alignment of these it is nearly impossible to establish that essential vibe.

1

People Matter Most

Create a trusted environment where it is fun to work, treat individuals as you want them to treat customers, inspire committed teams to thrive and over deliver.

2

Experience is King

Successful DTC departments realize that the experience is the product . How, where and who holds the bottle is as important as what is in it. Provide tailored experiences that exceed expectations, surprise, and delight & sell insane amounts of wine..

3

Disciplined Chanel Plans

Comprehensive depletion plans and disciplined SKU management prevent channel cannibalization, insure brand integrity, support healthy margins and are essential for a sustainable model.

4

Intentional Design

Elegant esthetics, systems and processes aligned with core values have a natural flow that enhance efficiencies and make it easy for teams to focus on building relationships instead of solving problems

5

Always be Hunting

Exceptional talent is crucial, when you find it act decisively. Like a rising tide floats all boats the right people in key position will lift the team to new levels.

6

Reverse Marketing

Identify your target market, get to know everything about them, make sure they meet your needs , then design your product / experience to meet and exceed their expectations.

7

DTC's Inverse funnel

Most sales organizations cast a wide net then funnel down to priority buyers. In winery DTC the most probable buyers walk through the door and it's your job to convert them into long term multi-channel consumers.

8

Strategic Market Partners

Active and involvement in Chambers, community and service associations result in valued referral sources. Daily interaction i.e. Luxury hotels, concierges, limo drivers result big ticket sales to over 50% of GP.

10

Square Peg, Round Hole?

Challenge areas that consistantly require excessive management probably have a fundamental design flaw. Our diverse back grounds enable us to identify and help your team come up with a more elegant solutions.

11

Club & Concierge

Today's consumer have many options and they are becoming savvy about getting it the way they want it. Many wineries under invest in club staffing, tools and systems. We will help you design and implement a high touch individualized loyalty program that increases ROI and keeps members spending more for longer.

12

Capacity Utilization

Filing slow periods with special programs increases capacity utilization make it easier to manage staff and resources while significantly increasing EBITDA

13

Measure & Communicate

Most people want to succeed but often lack understanding of the expectation, knowledge on how and the inspiration to do so. We help you institute a communication model that insures all conversation address the missing peices

14

Constantly Critic & Refine

It not enough to identify your processes through clearly defined best practices, it crucial that they are consistently implemented constantly evaluated refined and updated.

15

Events

Successful events exemplify the vibe, build brand, expand membership, increase retention and pay for themselves. Success breeds success, we will help you build a series of events that everyone love.

16

Track Everything

Tracking all aspects of visitor and sales metrics not only provide essential date to establish metrics it also reduces management issues and encourages employees to self-regulate.

17

Reward & Celebrate

Acknowledge and celebrate individual and team achievement daily, weekly, and monthly. When people don't feel like they make difference they don't want to celebrate, when your staff do not celebrate together you have a problem

18

Penny wise pound foolish

A big sale can be negated by a typo, miss picked bottle, orwrong ship date. Invest in elegant systems that reduce opportunities for mistakes, then hire and adequately pay staff who are innately good at detail to check everything. Increases in club retention, shipping savings and return customer more than pay for the investment.

19

Digital Marketing

With Amazon being named the number one trusted brand in the world you can no longer solely rely on your tasting room and wine club to deliver your goals. Successful DTC programs learn from the leaders and sometimes even partner with them.