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DTC success starts in the Tasting Room
You can have the best product, supported by the most efficient business model but if your tasting room is not a place where people gravitate and want to return, you will always be struggling to meet goals.
DTC success starts in the Tasting Room
When company values, and culture are aligned with physical ambience a subtle force becomes almost palatable. Before you know it top talent is knocking on your door, you have more visitors than you know what to do with, and your biggest challenge becomes managing healthy growth.
Prudent investment in human capital then caring for your employees as you want your customers cared for results in teams who live to over deliver. DTC is more about who holds the bottle then what is in it.
Well-coordinated hospitality, wine club, e-commerce, telesales and trade strategies are essential to preserve profit margins, and brand integrity. Without detailed depletion planning and SKU allocation cross-channel cannibalization can occur and undermine everything. .
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